This is a list of my 7 favorite things about the book Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration, by Ed Catmull, co-founder of Pixar Animation.

1. Ed Catmull is a fantastic writer and it was a pleasure to read.
2. There is a formula to encourage creativity in large organizations.
3. The portrait of Steve Jobs was eye-opening, and Ed’s interactions with him reflected him in a more realistic light.
4. Creative success can take decades.
5. Creative organizations require constant conflict to succeed.
6. What might have worked in the past will probably not work in the future.
7. Creators rarely can predict what their inspiration will lead to.